Polina Moshenets
Cybersecurity Risk Analyst × Marketing Strategist × Startup Founder
I work at the intersection of cybersecurity and marketing, helping tech companies communicate complex ideas clearly.
I work at the intersection of cybersecurity and marketing, helping tech companies communicate complex ideas clearly.
My Expertise
I work at the rare intersection of cybersecurity risk analysis and brand strategy, a combination that allows me to not only understand complex technical systems but also translate them into narratives that drive business outcomes.
Cybersecurity & Risk Intelligence
My work in cybersecurity focuses on threat analysis, vulnerability assessment, and risk communication across emerging technologies, particularly AI and LLM security.
As co-founder of SichGate, I lead security research on large language model applications, investigating prompt injection vulnerabilities, jailbreak techniques, and data poisoning risks. My assessments follow industry frameworks including OWASP LLM Top 10 and the NIST AI Risk Management Framework.
My technical background spans offensive and defensive security operations, including penetration testing, vulnerability assessments, and threat pattern analysis. I specialize in making security frameworks such as NIST CSF, ISO/IEC 27001, and MITRE ATT&CK accessible and implementable for companies at any maturity level.
Brand Strategy & Content Leadership
I don't chase leads or conversions. I work on how your brand is perceived. The rest follows naturally when people actually understand what you do.
In B2B technology, especially cybersecurity, buyers aren't looking for sales pitches. They're looking for partners who understand their challenges. My marketing approach centers on education as positioning, building trust through valuable content before the sales conversation begins.
I've developed brand strategies and content ecosystems for B2B tech companies, educational institutions, and early-stage startups. My work spans multi-platform content strategy, thought leadership development, and social media management.
The Strategic Advantage
Most marketers don't speak tech. Most security professionals can't communicate beyond their technical peers. I operate in both worlds fluently. This dual expertise means I can assess the security posture of your product and craft the go-to-market messaging, understand the technical depth of what you're building and make it compelling to non-technical buyers.
For founders building in cybersecurity, AI, or B2B tech, this combination is rare and increasingly essential. The companies that win aren't just technically superior; they're the ones that can explain their value clearly and build trust at scale.
Current Focus
I'm building SichGate and leading LLM security research that makes AI systems safer and more trustworthy. Simultaneously, I consult with B2B tech startups on marketing strategy, brand positioning, and educational content that converts technical innovation into market traction.
If you're building something technically complex and struggling to communicate its value, whether that's a cybersecurity platform, an AI product, or any B2B technology, let's talk.
hello@apollynary.comWhat I Can Help With
What I Can Help With
Marketing & Content
- Brand positioning and messaging for tech companies
- Content strategy and creation (LinkedIn, blogs, thought leadership)
- Social media management with technical accuracy
- Making security/compliance concepts understandable
Cybersecurity
- Security awareness campaigns and training content
- Risk communication for non-technical stakeholders
- Go-to-market strategy for security products
- Translating technical features into customer value
Who I Work With
B2B tech companies, cybersecurity vendors, SaaS startups, tech founders who hate their current marketing.
How I Work
Monthly Contracts for Real Brand Work
I take on monthly contracts (minimum 1 month, usually 3–6 months) because real brand work takes time. You can't build trust or shift perception in a week.
What I Focus On
Brand Positioning & Messaging
Figuring out what your company actually stands for, then saying it in a way people care about. Brand positioning, voice, messaging — the stuff that makes people stop scrolling.
Perception Over Vanity Metrics
I don't chase leads or conversions. I work on how your brand is perceived. The rest follows naturally when people actually understand what you do.
What That Looks Like
Social media from start to finish: planning, scripting, filming, editing, posting
Community management: answering DMs, engaging in comments, being human
Content that educates and entertains (organic focus, but I do ads too when it makes sense)
Building thought leadership, testing what works, improving as we go
The Process
Discovery & Strategy
Weeks 1–2
- •Deep dive into your brand, market, competitors, and audience
- •Market research and positioning analysis
- •Custom marketing strategy based on your goals, values, and expectations
- •Content scripting and strategic planning
Creation & Execution
Weeks 3+
- •Content production: writing, filming, editing, scheduling
- •Building thought leadership and testing what resonates
- •Continuous optimization based on performance and trends
Refinement
Monthly+
- •Strategy improvements documentation
- •Performance analysis and pivots
- •Ongoing content evolution
How We'll Work Together
Content Batching: Content creation happens in batches — I plan, script, and produce in focused blocks, then schedule strategically.
Communication: Async-first with monthly strategy calls. I'm not available 24/7, but you'll always know what's happening.
Pricing: Monthly retainers tailored to your scope and goals. Contact me to discuss your needs and get a custom quote.
Not a Fit If
You want someone to "just post 3x a week" without strategy
You're looking for viral hacks or overnight growth
You need results in 2 weeks
You want to micromanage every caption or expect 24/7 availability
Let's Connect
Book a 30-minute consultation to discuss your tech marketing needs or explore collaboration opportunities. Schedule here.
Availability
Available for select freelance projects and consulting in North America and Middle East.
Get in Touch
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Insights on tech culture, cybersecurity, startup marketing, and lessons learned.
Subscribe on Substack →My Journey
I didn't start in cybersecurity or tech. I started the way many do — in marketing, storytelling, and figuring out why people care about certain ideas and products.
Along the way, I got curious about the technical side of everything. One cybersecurity course turned into a certification, degree then another, then real work with security teams. At some point, I realized I wasn't just "interested" — I was deeply in the space.
And the more I worked with technical people, the more obvious it became: brilliant founders and engineers often struggle to explain their own product. Not because they don't know it — but because the language of business and the language of engineering rarely overlap. So I built my career at that intersection.
On one side: cybersecurity, risk, and technical depth. On the other: communication, content, and strategy. And somewhere in the middle, a founder who wanted to build something people actually understand.
Content creation came naturally. I started sharing my thoughts on tech culture, cybersecurity, and startup life — and discovered people were craving simple, honest, slightly chaotic explanations of complex things. The audience grew fast. And it helped me see how many companies were trying to say something meaningful, but getting lost in jargon.
Today, I get to do both: build my own startup, and help other tech companies tell their story clearly — without dumbing it down.
Community & Events
I've always believed that the best ideas in tech happen when smart people get in the same room — not on a Zoom call. That's why community building became a natural part of my journey.
Over the past few years, I've hosted and co-hosted events around AI ethics, cybersecurity, risk, and the future of tech — bringing together founders, security professionals, researchers, and students.
Those events eventually connected me with hundreds of people across North America and the Middle East — and shaped how I think about communication, trust, and the role of tech/marketing.
Community is the reason I'm here. It's what pushed me into building my startup, sharing content, and helping others.